Trade press or conference
What I've Learned Doing Over 100 Website Replatformings and Migrations - Zach Chahalis
Website migrations and replatformings are the theme as Zach Chahalis shares lessons from more than a hundred of them.
Video lessons on SEO
Learn how search works from the people who build it and study it
Conference talks and university lectures on SEO and how search works, from Google's own engineers to independent consultants. Each video has a page that says what it covers, who made it and where it fits.
Newest first
All 185 videosTrade press or conference
The Philosophy Minor’s Guide to Log Files - Jamie Indigo
Log files are approached through a philosophical lens by Jamie Indigo, in a half-hour Tech SEO Connect 2026 session held in Durham, North Carolina.
Trade press or conference
When Server Logs Lie: The Wire-Level Truth Behind Googlebot’s Ghost Errors - Jori Ford
Googlebot errors in server logs may not be what they seem, according to Jori Ford, who explains what happens at the wire level to produce so-called ghost errors.
Independent practitioner
How Daily Mail Lost Google Search Traffic - Migration Case Study: DailyMail.co.uk to DailyMail.com
Charles Taylor picks over the Daily Mail's move from DailyMail.co.uk to DailyMail.com and what it meant for Google search traffic, as a worked migration case study.
Official source
301, 302, 307, 308: Which redirect is the chosen one?
Gary Illyes and Cherry Prommawin explain what separates a 301 from a 302 redirect, what 307 and 308 are, and whether any of it affects canonicalisation.
Sells in this field
Possibly the Easiest Guide to Schema Markup Ever
Schema markup is walked through, from generating it and putting it on WordPress, Shopify or Lovable sites to testing it with Google's rich results and markup validation tools.
Sells in this field
pg_pinecone: Under the hood of vector search in Postgres
Vector search inside Postgres is handled by the pg_pinecone extension, which Jörg Schad of Pinecone describes, including how filtering undermines HNSW indexes and how a smaller index keeps memory use down.
Independent practitioner
SEO Fight Club - Unlocking Small Website Migrations and Site Migration Strategy by Charles Taylor
Small website migrations can lose half of a site's organic traffic if badly planned, the hosts argue, and they say a clear strategy limits ranking drops, just as for large sites.
Sells in this field
Neil Patel’s 5 Rules of AI SEO: Is He Right?
Nathan Gotch goes through Neil Patel's five AI SEO rules one at a time, comparing each with research and campaign experience on human-written content, brand mentions, reviews, schema and topical authority.
Official source
PDFs in Search: Indexing, AI & Pitfalls
PDF files in search get their own treatment at Google, and Martin Splitt and John Mueller explain how they are indexed, when HTML is the better choice, and traps like rasterised text.
Sells in this field
SEO Split Testing Examples: What Works & What Doesn’t
SEO split testing compares changed pages with similar pages left alone. seoClarity and SEOTesting.com share real results on title tags, meta descriptions, H1s and internal links, including losses.
Sells in this field
Why AI Crawlers Can’t See JavaScript Content (and How to Fix It)
AI crawlers may see an empty page if a site relies on client-side rendering, since most do not run JavaScript. seoClarity experts go through the cost and how to close the gap.
Start here
More for beginnersSells in this field
Possibly the Easiest Guide to Schema Markup Ever
Schema markup is walked through, from generating it and putting it on WordPress, Shopify or Lovable sites to testing it with Google's rich results and markup validation tools.
Sells in this field
Google Search Console Tutorial (2026): The Complete Guide
Google Search Console is free, and this tutorial goes through 12 situations, from pages missing from the index to sudden traffic drops, plus the new Generative AI report.
Sells in this field
The Complete SEO Keyword Research Masterclass for 2026
Keyword research gets a long masterclass from Nathan Gotch, billed as complete for 2026 and covering the topic in a single video.
Official source
How to read the Indexing Report
Should you worry when Search Console lists pages as not indexed? Martin Splitt and John Mueller explain how to read the Page Indexing report and whether a 404 always means a broken site.
Sells in this field
Backlinks for SEO: Complete Guide for 2026
How do backlinks work for SEO? Nathan Gotch sets out the answer in a complete guide for 2026, for anyone wanting to understand links pointing at a site.
Sells in this field
How Search Engine Indexing Works?
Search engine indexing is broken into crawling, indexing and ranking, followed by ways to control what gets indexed so that content is found.
Series and courses
All seriesIndependent practitioner
How Daily Mail Lost Google Search Traffic - Migration Case Study: DailyMail.co.uk to DailyMail.com
Official source
301, 302, 307, 308: Which redirect is the chosen one?
Independent practitioner
SEO Fight Club - Unlocking Small Website Migrations and Site Migration Strategy by Charles Taylor
Official source
PDFs in Search: Indexing, AI & Pitfalls
Official source
Do sitemaps still matter?
Official source
How to read the Indexing Report
