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Which SEO mistakes turn up most often? John Morabito draws on over 300 audits to go through on-page and content errors that can hurt rankings and how to avoid them.
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Website traffic that drops suddenly needs a cause found, and Jill Caren works through Search Console, checks on the search results and recent technical changes to find it.
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Why isn't a published page ranking? A Serpstat webinar gives five big reasons, starting with an overview of the main ranking factors, then links, competition, content and keywords.
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Why does site speed matter, and how do you measure it? Jono Alderson goes through the reasons, the tools and metrics, and Core Web Vitals.
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Schema markup helps search engines understand a page, and Joseph Kahn breaks it into four steps, from choosing the schema to testing it with Google's checker and monitoring the results.
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A technical SEO audit can show why a site lost traffic, and Olga Zarr gives seven tips for running one in depth, from spotting technical issues to suggesting quick fixes.
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Why does technical SEO matter for online shops? Kristina Azarenko explains, names three main areas for stores to consider and says where large brands go wrong.
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Image search gets a talk from Bill Slawski, who explains how Google might make sense of pictures and link queries to them, with suggestions for choosing meaningful images for content.
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