Topic
5 videos.
Ranking factors are the signals a search engine may use to order results. Google keeps the list private and changes its systems often, so most claims about them come from experiments, leaks or opinion. Read each video here as a view, not a rulebook.
For a beginner overview, Why Don't I Rank? is a webinar hosted by Serpstat, a tool maker. Some videos react to the 2024 Google API leak. Testing Ideas From the Google API Leaks suggests ways to test a claim yourself, and comes from Moz, which sells SEO software.
One entry is sponsored. Another is a 2020 speed experiment, and the leak talks date from 2024, so later changes may be missing. Weigh all of them against what Google itself says.
Sells in this field
Which Google ranking factors are real? Will Critchlow offers four testing ideas inspired by the API leaks, so you can check a claim yourself, from what testing is to a worked example.
Sells in this field
How do guest posts, PBNs and press releases rank as link building techniques? Matt Diggity sorts 21 of them into a tier list, in part two of a ranking factor series.
Teaching or conference talk
Fireship picks apart the Google search algorithm leak, going through the Content API Warehouse documents and highlighting surprising signals that could matter for SEO.
Older: check current guidanceSells in this field
Why isn't a published page ranking? A Serpstat webinar gives five big reasons, starting with an overview of the main ranking factors, then links, competition, content and keywords.
Older: check current guidanceSells in this field
Does a faster page rank higher on Google? Brian Dean runs a 2020 experiment on page loading speed to see how much it matters as a ranking factor.
Older: check current guidance
