Case Study: Does Broken Link Building Work Today?

This video is about 5 years old. Search advice changes quickly, so check this against current guidance.

About this video

Ahrefs tests broken link building to see whether it still brings results, using a broken page on a Google site as the target for outreach, and reports what it found.

Good to know: Made by an SEO tool vendor, so judge the method yourself

Why watch it

Ahrefs tested whether broken link building still works, by trying to win links from one of Google's own broken pages. Made by a company that sells SEO tools, so judge the method for yourself.