Official source
Inside Google's Search Office (hosted by the Churchill Club)
This video is about 15 years old. Search advice changes quickly, so check this against current guidance.
About this video
Three long-serving Google search leaders look back on how the engine works, how they built it together and where it could head, in a panel chaired by Danny Sullivan.
Good to know: Long discussion from 2011
Why watch it
Matt Cutts, Ben Gomes and Amit Singhal talk about how search works and its future, with Danny Sullivan moderating. Long and from 2011, so treat it as a look at the past.
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