Jarno van Driel: Structured Beats Schema - Content, Clean Markup, and Real ROI Kalicube Summit 2026

About this video

Structured data does not need every schema type, says Jarno van Driel, who argues for clean HTML and good content and a clear sense of what markup is for.

Good to know: Conference talk assuming markup experience

Why watch it

Using every type of structured data gives a very low return, says Jarno van Driel, who has run many markup experiments. The talk backs clean HTML and good content.