Topic
4 videos.
AI Mode is a part of Google Search that Google has described as a place to ask longer, more involved questions and get a written answer with links. The product changes often, so treat any account of how it picks sources as the speaker's view, not as Google's word.
The talks here come from companies that sell SEO software or run events for the industry. For a first look at how answer engines choose sources, Bernard Huang of Clearscope gives a playbook in How Answer Engine Optimization (AEO) Works. Rank Math, which sells an SEO plugin, sets out its own tactics in How to Rank in Google's AI Mode; they are suggestions, not guarantees. Once the basics are clear, a Semrush study asks why three AI tools cite different pages. Kevin Indig's session on measurement is aimed at advanced readers.
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ChatGPT, AI Mode and Perplexity pick very different URLs to cite, according to a Semrush study of 150,000 citations, which also asks what the small overlap means for brand visibility.
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Trust has replaced rank in AI visibility measurement, according to Kevin Indig, who presents a study of link metrics and a second one following 50 people across AI Mode and classic search.
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How do answer engines choose their sources? Bernard Huang gives an answer engine optimisation (AEO) playbook aimed at Google AI Mode, AI Overviews and Gemini as well as ChatGPT.
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Rank Math sets out three tactics for ranking in Google's AI Mode, starting with sub-content for query fan-out and moving on to brand mentions and a presence across platforms.
