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Why ChatGPT, AI Mode, and Perplexity Cite Different Sources (150,000 Citations Study)

Semrush 10 min Published Jul 2026

About this video

ChatGPT, AI Mode and Perplexity pick very different URLs to cite, according to a Semrush study of 150,000 citations, which also asks what the small overlap means for brand visibility.

Good to know: Made by Semrush, which sells SEO software

Why watch it

A study of 150,000 citations on why ChatGPT, AI Mode and Perplexity cite different sources, with little overlap between them. Made by Semrush, which sells SEO software.

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