Topic
4 videos.
Does an AI tool mention your brand when someone asks it a question? That is what people mean by AI visibility, and measuring it is harder than checking a rank on a results page. Answers can differ between tools, and between runs of the same tool.
Software companies or their events are behind all of these, and most speakers present studies of their own. Test their claims before relying on them. Those new to the idea could begin with The ROI of Improving AI Visibility, in which Ethan Smith of Graphite uses case studies from Webflow and Surfer. Surfer's study of ChatGPT sources questions how some tracking tools collect their data. The Kalicube Summit sessions from 2026, including one by Nik Ranger on a travel platform, suit people who already work with search data.
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Fan-out queries are at the centre of Nik Ranger's AI visibility study for a travel platform, where seven million synthetic queries produced 110 Google citations and just 2 from ChatGPT.
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Trust has replaced rank in AI visibility measurement, according to Kevin Indig, who presents a study of link metrics and a second one following 50 people across AI Mode and classic search.
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ChatGPT's API and its web interface drew on very different sources in Surfer's 2,000-prompt study, with only 4% overlap, which Surfer says undermines API-based AI visibility tracking.
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What is improving AI visibility worth? Ethan Smith presents case studies from Webflow and Surfer on winning in AI search.
