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The ROI of Improving AI Visibility with Ethan Smith, CEO at Graphite

Surfer Academy 1h 2m Published Nov 2025

About this video

What is improving AI visibility worth? Ethan Smith presents case studies from Webflow and Surfer on winning in AI search.

Good to know: Hosted by Surfer, an SEO tool company

Why watch it

Ethan Smith of Graphite on the return from improving AI visibility, using case studies from Webflow and Surfer. Hosted by Surfer, an SEO tool company.

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