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How AI Search Works (Explained in 14 Minutes)

Surfer Academy 13 min Published Sept 2025

About this video

Why might a brand miss out on AI mentions even when it ranks first on Google? Surfer's study of over 1,600 queries says AI tools quietly expand typed queries into hidden fan-out queries.

Good to know: Made by Surfer, which sells SEO software

Why watch it

How AI tools expand a typed query into hidden fan-out queries, based on Surfer's study of over 1,600 AI search queries. Made by Surfer, which sells SEO software.

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