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Forbes Advisor lost around 20 million visits a month, HubSpot's blog fell 75%, and a startup with 22,000 AI-written pages lost every click. Three warnings about vanishing traffic.
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Google Search Console is free, and this tutorial goes through 12 situations, from pages missing from the index to sudden traffic drops, plus the new Generative AI report.
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AI SEO claims get compared with a year of data from monitoring AI answers across several models and prompts, with Michal Suski and Steve Toth explaining why AI monitoring may be inaccurate.
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ChatGPT's API and its web interface drew on very different sources in Surfer's 2,000-prompt study, with only 4% overlap, which Surfer says undermines API-based AI visibility tracking.
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What is improving AI visibility worth? Ethan Smith presents case studies from Webflow and Surfer on winning in AI search.
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Why might a brand miss out on AI mentions even when it ranks first on Google? Surfer's study of over 1,600 queries says AI tools quietly expand typed queries into hidden fan-out queries.
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How do you recover lost SEO traffic? Matt Kenyon walks through a framework for working out whether algorithm updates, technical faults or AI Overviews caused the drop, then rebuilding visibility.
