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How to Recover Lost SEO Traffic (Step-by-Step Guide)

Surfer Academy 16 min Published Jun 2025

About this video

How do you recover lost SEO traffic? Matt Kenyon walks through a framework for working out whether algorithm updates, technical faults or AI Overviews caused the drop, then rebuilding visibility.

Good to know: Shows Surfer's own tools

Why watch it

Matt Kenyon gives a framework for finding why traffic dropped, whether from algorithm updates, technical faults or AI Overviews. Made by Surfer, and it shows Surfer's own tools.

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