Topic
5 videos.
Online shops make a lot of URLs: products, categories, filters and a copy for each country. Much of ecommerce SEO is keeping that pile tidy for search engines. These talks mostly suit big stores and readers who know the basics.
Filters shoppers use to narrow a category are called faceted navigation, and Unlocking the power of faceted navigation for ecommerce success looks at what they reveal about customers. Nick Samuel argues in XML + Hreflang that hreflang in sitemaps can beat HTML tags on large shops. Stevy Liakopoulou's Moz session on sitemaps for a million pages dates from 2024, so check it still fits. The Google Search Central debugging story from 2022 is a tale of one shop, not a how-to.
Trade press or conference
Hreflang in XML sitemaps can work better than HTML tags in some cases, argues Nick Samuel, who weighs up both methods and gives tips on prioritising and troubleshooting.
Sells in this field
Internal linking on big websites is harder when thousands of pages are thin or duplicated, the speaker says, and links are what turn a bunch of pages into a connected site.
Trade press or conference
Can faceted navigation reveal how customers behave? Naomi Francis-Parker explains how analysing filters and categories can inform website structure for ecommerce growth.
Sells in this field
Stevy Liakopoulou walks through six steps to optimise sitemaps for ecommerce sites with over a million pages, as guest host of a Moz whiteboard session.
Older: check current guidanceOfficial source
An ecommerce site that could not process orders sets up this debugging story, in which Bastian Grimm explains how a vague client request led to testing ideas with several tools.
Older: check current guidance
