Trade press or conference · for some experience
Unlocking the power of faceted navigation for ecommerce success - brightonSEO October 2024
About this video
Can faceted navigation reveal how customers behave? Naomi Francis-Parker explains how analysing filters and categories can inform website structure for ecommerce growth.
Good to know: Aimed at ecommerce sites
Why watch it
Naomi Francis-Parker treats faceted navigation as a way to learn about customer behaviour, not only a technical issue. Filter and category analysis feeds into site structure.
On the same topics
Trade press or conference
XML + Hreflang: A practical guide for large ecommerce sites - Nick Samuel - brightonSEO April 2025
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