Topic
5 videos.
Selling to people in more than one country or language brings a puzzle. Which version of a page should each visitor see in search? International SEO is the work of answering that, and much of it centres on hreflang, a markup that tells search engines which page suits which language or region. It is easy to get wrong, and mistakes can be hard to spot.
Developers and larger ecommerce teams could begin with XML + Hreflang: A practical guide for large ecommerce sites, which argues for putting hreflang in XML sitemaps. Hunting a heinous hreflang headache is a debugging story from Google Search Central.
Talks from 2016 and 2017 cover common hreflang mistakes and one retailer's rollout. Before copying a set-up from them, confirm it in Google's own hreflang guide.
Trade press or conference
Hreflang in XML sitemaps can work better than HTML tags in some cases, argues Nick Samuel, who weighs up both methods and gives tips on prioritising and troubleshooting.
Official source
An ecommerce site that could not process orders sets up this debugging story, in which Bastian Grimm explains how a vague client request led to testing ideas with several tools.
Older: check current guidanceSells in this field
Hreflang mistakes are the subject of Gianna Brachetti Truskawa's talk, which goes through ten common ones for sites aimed at several countries.
Older: check current guidanceIndependent practitioner
Should a site use URL parameters for its language or country versions? Aleyda Solis gives reasons in about three minutes for preferring other set-ups.
Older: check current guidanceTrade press or conference
Hreflang is described as powerful but tricky. Ralf Ohlenbostel tells the story of how Zalando rolled it out across its international sites and which challenges came up.
Older: check current guidance
