hreflang – How to scale your international website with a big buzz

This video is about 10 years old. Search advice changes quickly, so check this against current guidance.

About this video

Hreflang is described as powerful but tricky. Ralf Ohlenbostel tells the story of how Zalando rolled it out across its international sites and which challenges came up.

Good to know: One large retailer's story from 2016

Why watch it

Zalando's own account of rolling out hreflang across its international sites, told at a 2016 developer conference. It is one large retailer's story, not general advice, so check the details.