Topic

SERPs

2 videos.

1. 44 min

   Mar 2024 Sells in this field

   Entity SEO & The Future of The SERPs - Jason Barnard Interview

   Charles Floate

   What is entity SEO, and where are search results heading? Jason Barnard is interviewed on entities, how Google understands them, topical authority and AI.

   Older: check current guidance
2. 44 min

   Jun 2023 Sells in this field

   “Google’s glow up: Why you need to optimize beyond search” - Jes Scholz | #YoastCon2023

   Yoast

   Optimising beyond classic search is the case Jes Scholz makes, pointing to Discover, YouTube Shorts and other Google experiences, and saying position one counts for less.

   Older: check current guidance