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“Google’s glow up: Why you need to optimize beyond search” - Jes Scholz | #YoastCon2023

Yoast 44 min Published Jun 2023

This video is about 3 years old. Search advice changes quickly, so check this against current guidance.

About this video

Optimising beyond classic search is the case Jes Scholz makes, pointing to Discover, YouTube Shorts and other Google experiences, and saying position one counts for less.

Good to know: From YoastCon 2023

Why watch it

Jes Scholz argues Google is now much more than a search engine, with Discover, YouTube Shorts and more, and says chasing position one matters less. From YoastCon 2023.

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