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Mike King on ARGDW - Relevance Engineering, Fan-Out Queries, and the Algorithm Phase
About this video
Mike King argues that search now works on meaning while many SEO tools still lean on BM25 and TF-IDF, and goes on to relevance engineering and fan-out queries.
Good to know: Conference session tied to the Kalicube Framework
Why watch it
Mike King of iPullRank argues SEO tools still run on BM25 and TF-IDF while search has gone semantic. Covers relevance engineering and fan-out queries, from Kalicube Summit 2026.
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