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SMX West 2016 - How Google Works: A Google Ranking Engineer's Story
This video is about 10 years old. Search advice changes quickly, so check this against current guidance.
About this video
Google ranking and algorithm changes get explained by Gary Illyes and Paul Haahr, who take an SMX West audience through how those decisions are made.
Good to know: Conference talk from 2016, so details may have dated
Why watch it
Two Google staff, Gary Illyes and Paul Haahr, explain how Google decides ranking and algorithm changes. From 2016, so check the details, but it is a first-hand account.
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