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Why Your Internal Links Aren’t Actually Optimized: Cyrus Shepard (Zyppy)

Clearscope 57 min Published Feb 2023

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About this video

Are your internal links varied enough? Cyrus Shepard reports on a Zyppy study that looked at more than 23 million of them, and offers seven rules plus ways to vary anchor text.

Good to know: A vendor webinar from 2023

Why watch it

Why your internal links may not be optimised: Cyrus Shepard shares results from a Zyppy study of over 23 million internal links, plus seven rules and tips on anchor text variation.

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