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How do answer engines choose their sources? Bernard Huang gives an answer engine optimisation (AEO) playbook aimed at Google AI Mode, AI Overviews and Gemini as well as ChatGPT.
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B2B SEO is the focus of Tom Shapiro's study of 250 B2B websites, which looks at blogging frequency and organic rankings, with advice on using the findings on your own site.
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Are your internal links varied enough? Cyrus Shepard reports on a Zyppy study that looked at more than 23 million of them, and offers seven rules plus ways to vary anchor text.
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A content audit should say what to do now, according to Patrick Stox of Ahrefs, who explains the data to use, how to decide, and why internal links are often overlooked.
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Nigel Stevens suggests forming hypotheses about search intent from more than the results page, drawing on autocomplete, related searches, People Also Ask boxes and internal data, with a Hotjar example.
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Content updates grew site traffic by more than 40% within four months at Close, according to Ryan Robinson, who explains how to find opportunities and what makes a good update.
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Pages that once brought in traffic can lose it, which is content decay. Nate Turner of Ten Speed names the causes, from age to rival pages on the same site, and how to fix them.
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Internal links get a full webinar from Jonas Sickler and Angela Skane of Terakeet, taking in link types, anchor text and a framework called I-CARE.
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