Making a Hypothesis About Search Intent: Nigel Stevens (Organic Growth Marketing)

This video is about 3 years old. Search advice changes quickly, so check this against current guidance.

About this video

Nigel Stevens suggests forming hypotheses about search intent from more than the results page, drawing on autocomplete, related searches, People Also Ask boxes and internal data, with a Hotjar example.

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Why watch it

Instead of reading only the results page, Nigel Stevens builds search intent hypotheses from People Also Ask, autocomplete, related searches and internal data. Includes a Hotjar example and three predictions.