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The Complete SEO Keyword Research Masterclass for 2026
Keyword research gets a long masterclass from Nathan Gotch, billed as complete for 2026 and covering the topic in a single video.
Topic
Search intent
5 videos.
Search intent is the reason behind a search. Someone typing a few words may want to learn something, find a particular site, compare options or buy. A page that matches that reason tends to suit the searcher better, so people who write for search think about it before they start. Labels such as informational or transactional are shorthand used in the trade, not an official list from Google.
What is search intent in SEO and why should you care? is a short explainer from Yoast, a maker of SEO software. Making a Hypothesis About Search Intent is a 2023 webinar for readers past the basics, and it looks beyond the results page. The SparkToro talk on 332 million searches draws on a panel of users, so treat its figures as estimates. Each video here comes from a company with something to sell.
Practise with: Tools for keyword research and rank tracking
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Office Hours: What 332M Searches Can Tell Us About How Google Really Works
How much of Google search is people looking for brands they already know? SparkToro studied every search made by 130,000 users over 20 months to find out.
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What is search intent in SEO and why should you care? 👩💻
What is search intent, and why does it matter for ranking? Yoast explains the idea and how to shape content around what searchers are after.
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Making a Hypothesis About Search Intent: Nigel Stevens (Organic Growth Marketing)
Nigel Stevens suggests forming hypotheses about search intent from more than the results page, drawing on autocomplete, related searches, People Also Ask boxes and internal data, with a Hotjar example.
Older: check current guidanceSells in this field
How to Find and Fix Content Decay with Systems and Processes: Nate Turner (Ten Speed)
Pages that once brought in traffic can lose it, which is content decay. Nate Turner of Ten Speed names the causes, from age to rival pages on the same site, and how to fix them.
Older: check current guidance
