Channel

RustyBrick Barry Schwartz Search Engine Roundtable

Listed newest first. Channel on YouTube

1. 13 min

   May 2026 Trade press or conference

   It's New 5/18: Google on how to optimize for AI answers, spam policies apply to generative AI & Ads

   RustyBrick Barry Schwartz Search Engine Roundtable

   How should sites optimise for AI answers? Barry Schwartz's 18 May 2026 round-up reports Google's new guidance, plus spam policies for AI responses and changes to Google Ads.

2. 10 min

   Dec 2025 Trade press or conference

   It’s New 12/16: AI Search & Traditional Search Optimization Is The Same & More

   RustyBrick Barry Schwartz Search Engine Roundtable

   Optimising for AI search is no different from optimising for traditional search, says Google's Nick Fox, in Barry Schwartz's news round-up for 16 December 2025.