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It's New 5/18: Google on how to optimize for AI answers, spam policies apply to generative AI & Ads

RustyBrick Barry Schwartz Search Engine Roundtable 13 min Published May 2026

About this video

How should sites optimise for AI answers? Barry Schwartz's 18 May 2026 round-up reports Google's new guidance, plus spam policies for AI responses and changes to Google Ads.

Good to know: News round-up that also touches Google Ads

Why watch it

Barry Schwartz's news round-up for 18 May 2026 takes in Google's new advice on optimising for AI answers and spam policies applying to AI responses.

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