Trade press or conference
It’s New 12/16: AI Search & Traditional Search Optimization Is The Same & More
About this video
Optimising for AI search is no different from optimising for traditional search, says Google's Nick Fox, in Barry Schwartz's news round-up for 16 December 2025.
Good to know: A dated news round-up for 16 December 2025
Why watch it
Barry Schwartz's news round-up for 16 December 2025. Nick Fox of Google says optimising for AI search is the same as traditional search, and that Google will not offer most publishers licensing deals.
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