Topic

Publishers

2 videos.

1. 10 min

   Dec 2025 Trade press or conference

   It’s New 12/16: AI Search & Traditional Search Optimization Is The Same & More

   RustyBrick Barry Schwartz Search Engine Roundtable

   Optimising for AI search is no different from optimising for traditional search, says Google's Nick Fox, in Barry Schwartz's news round-up for 16 December 2025.

2. 32 min

   Apr 2024 Independent practitioner

   The Cycles of Google's Algorithm Updates: Thoughts on the March Core Update & Helpful Content Update

   Lily Ray

   Google update cycles are put in context here, with the Helpful Content update and the March core update set against Google's wider aims and why many publishers were caught out.

   Older: check current guidance