The Cycles of Google's Algorithm Updates: Thoughts on the March Core Update & Helpful Content Update

This video is about 2 years old. Search advice changes quickly, so check this against current guidance.

About this video

Google update cycles are put in context here, with the Helpful Content update and the March core update set against Google's wider aims and why many publishers were caught out.

Good to know: One practitioner's view of the history

Why watch it

Lily Ray places the Helpful Content update and the March 2024 core update in the longer history of Google's update cycles. One practitioner's view.