Trade press or conference
What I've Learned Doing Over 100 Website Replatformings and Migrations - Zach Chahalis
Website migrations and replatformings are the theme as Zach Chahalis shares lessons from more than a hundred of them.
Audience
Some experience
You know the basics and want to go deeper.
Trade press or conference
The Philosophy Minor’s Guide to Log Files - Jamie Indigo
Log files are approached through a philosophical lens by Jamie Indigo, in a half-hour Tech SEO Connect 2026 session held in Durham, North Carolina.
Official source
301, 302, 307, 308: Which redirect is the chosen one?
Gary Illyes and Cherry Prommawin explain what separates a 301 from a 302 redirect, what 307 and 308 are, and whether any of it affects canonicalisation.
Independent practitioner
SEO Fight Club - Unlocking Small Website Migrations and Site Migration Strategy by Charles Taylor
Small website migrations can lose half of a site's organic traffic if badly planned, the hosts argue, and they say a clear strategy limits ranking drops, just as for large sites.
Sells in this field
Neil Patel’s 5 Rules of AI SEO: Is He Right?
Nathan Gotch goes through Neil Patel's five AI SEO rules one at a time, comparing each with research and campaign experience on human-written content, brand mentions, reviews, schema and topical authority.
Official source
PDFs in Search: Indexing, AI & Pitfalls
PDF files in search get their own treatment at Google, and Martin Splitt and John Mueller explain how they are indexed, when HTML is the better choice, and traps like rasterised text.
Official source
Do sitemaps still matter?
Do XML sitemaps still matter? Martin Splitt and John Mueller look back at their history, ask whether crawlers can work out site structure alone, and discuss why fetch warnings in Search Console worry owners.
Sells in this field
Sitemaps are often treated as an afterthought - Carlos Manuel Sánchez Donate
Sitemaps deserve more attention than they get, argues Carlos Manuel Sánchez Donate, who says they tell search engines and LLMs which parts of a site matter and suggests splitting them by content type.
Sells in this field
3 SEO Collapses Explained (And the 4-Question Audit That Prevents Them)
Forbes Advisor lost around 20 million visits a month, HubSpot's blog fell 75%, and a startup with 22,000 AI-written pages lost every click. Three warnings about vanishing traffic.
Sells in this field
How to Get Cited and Recommended by ChatGPT (3 Case Studies)
How do brands end up quoted and named in ChatGPT answers? Rita Cidre applies the Seen and Trusted Framework to four brands in case studies, covering favourable mentions and source citations.
Sells in this field
How I Structure Content so AI Actually Cites It
Brian Dean argues AI search is an extra source of visitors, not a danger to SEO, and walks through four steps for getting cited there as well as in Google.
Sells in this field
Why ChatGPT, AI Mode, and Perplexity Cite Different Sources (150,000 Citations Study)
ChatGPT, AI Mode and Perplexity pick very different URLs to cite, according to a Semrush study of 150,000 citations, which also asks what the small overlap means for brand visibility.
Sells in this field
Lily Ray on E-E-A-T, N-E-E-A-T-T, and the Credibility Layer of AI Search | Kalicube Summit 2026
What does each part of E-E-A-T mean in practice? Lily Ray explains, and says AI search raises the stakes, with a look at what brands often get wrong about credibility.
Sells in this field
Technical SEO Audit with Google Dorks (Step-by-Step Tutorial)
Technical SEO audits often miss staging site leaks, parameter bloat and indexed 404 pages. This tutorial uses Google search operators to find them, plus exposed files and security leaks.
Sells in this field
Avoid client-side routing and rendering – with Simone De Palma
Why can client-side routing and rendering hurt rankings in a React app? Simone De Palma warns about both and explains what the terms mean for SEO.
Sells in this field
Unlock revenue potential by building collection pages – with Joe Hale
Online shops that skip collection pages may be missing out on rankings, says Joe Hale, who describes collection pages as lists of products, much like category pages.
Sells in this field
What is WebMCP? Here's why it matters
Could AI agents use a website the way they use an API? WebMCP, still only a proposal, aims for that. Chrome and Edge are building it together, with a draft out in February 2026.
Teaching or conference talk
Temporal Networks, Where Page Rank meets Lord of the Rings - Computerphile
Temporal networks add time to the picture of how things connect, and Dr Richard Clegg uses PageRank and Lord of the Rings to show why.
Trade press or conference
065: Optimizing “Crawl Budget” To Improve Your Web Traffic w/Vanessa Fox
Does optimising crawl budget improve web traffic? Vanessa Fox joins this podcast episode to talk about how search engines discover, crawl and index content.
Sells in this field
Is Your AI SEO Strategy Built on a Parallel Universe?
ChatGPT's API and its web interface drew on very different sources in Surfer's 2,000-prompt study, with only 4% overlap, which Surfer says undermines API-based AI visibility tracking.
Sells in this field
How Answer Engine Optimization (AEO) Works + AEO Playbook with Bernard Huang
How do answer engines choose their sources? Bernard Huang gives an answer engine optimisation (AEO) playbook aimed at Google AI Mode, AI Overviews and Gemini as well as ChatGPT.
Sells in this field
The ROI of Improving AI Visibility with Ethan Smith, CEO at Graphite
What is improving AI visibility worth? Ethan Smith presents case studies from Webflow and Surfer on winning in AI search.
Sells in this field
How to Rank in Google's AI Mode
Rank Math sets out three tactics for ranking in Google's AI Mode, starting with sub-content for query fan-out and moving on to brand mentions and a presence across platforms.
Teaching or conference talk
Design a Web Crawler: FAANG Interview Question
How would you design a web crawler for a system design interview? This walkthrough takes engineers through one possible answer.
Sells in this field
US DOJ V Google Antitrust Trial - SEO Disclosures
The US v. Google antitrust trial brought out details about search, and Shaun Anderson offers a personal reading of what they mean for SEO.
Sells in this field
The SEO Audit Process I'd Use in 2026
How would an SEO audit run in 2026? Nathan Gotch lays out the whole audit process, in order, step by step.
Sells in this field
How AI Search Works (Explained in 14 Minutes)
Why might a brand miss out on AI mentions even when it ranks first on Google? Surfer's study of over 1,600 queries says AI tools quietly expand typed queries into hidden fan-out queries.
Sells in this field
Office Hours: What 332M Searches Can Tell Us About How Google Really Works
How much of Google search is people looking for brands they already know? SparkToro studied every search made by 130,000 users over 20 months to find out.
Sells in this field
How to Recover Lost SEO Traffic (Step-by-Step Guide)
How do you recover lost SEO traffic? Matt Kenyon walks through a framework for working out whether algorithm updates, technical faults or AI Overviews caused the drop, then rebuilding visibility.
Trade press or conference
Unlocking the power of faceted navigation for ecommerce success - brightonSEO October 2024
Can faceted navigation reveal how customers behave? Naomi Francis-Parker explains how analysing filters and categories can inform website structure for ecommerce growth.
Trade press or conference
How to overcome SEO challenges in website migrations - Nikki Halliwell - brightonSEO October 2024
Blockers can hold up a website migration, and Nikki Halliwell explains where they come from, what to ask at the start and how to keep communication open, plus pitfalls to avoid.
Sells in this field
What is Index Bloat? | Whiteboard Friday | Tom Capper | 4K
Index bloat is what happens when pages sit in the index and bring no visitors. Tom Capper separates it from crawl budget, explains how to check your site and suggests cleanup steps.
Sells in this field
Entity SEO: Connect the Dots and Rank Higher
Entity SEO is about how search engines link topics, entities and context, and this Rank Math walkthrough goes through entity mapping, knowledge graph work and page-level schema.
Trade press or conference
Crawling, indexing and logfiles: The beauty and the beast - Andor Palau - brightonSEO October 2024
Andor Palau goes through crawling, indexing and log files using real log file analysis data, with ideas for improving each area on your own site.
Independent practitioner
Google Algorithm Updates, ML Classifiers, Confidence, Precision, and the Impact To Collateral Damage
Why do big Google updates hit the wrong sites? The speaker borrows a podcast explanation of classifiers, confidence and precision to account for collateral damage.
Sells in this field
Website Migrations & Redirect Mapping Dos & Don’ts #technicalseo #websitemigration #seo
Redirect mapping and website migrations get a panel discussion of dos and don'ts from three practitioners, who cover what counts as a migration, from CMS switches to domain changes.
Trade press or conference
Maybe It Isn't JavaScript - Martin Splitt at SearchNorwich 18
Is JavaScript really the cause of your SEO problem? Martin Splitt argues that SEOs are quick to blame it, and shows how to troubleshoot with Google Search Console and real examples.
Trade press or conference
Optimizing Core Web Vitals - Rick Viscomi
How do you optimise Core Web Vitals? Rick Viscomi talks through the subject in a session recorded at Tech SEO Connect 2024, with page speed metrics in focus.
Trade press or conference
Navigating website migrations - Emma Russell
Domain migrations are the focus of a SearchNorwich talk by Emma Russell, who explains the different kinds of migration, recounts a few that went badly, and offers an SEO framework.
Sells in this field
Google Data Leak, DOJ Antitrust Case & Algorithm Systems with Marie Haynes #google #antitrust
Marie Haynes walks through the Google data leak, the antitrust trial and the algorithm systems behind search in a webinar hosted by Sitebulb.
Official source
Crawling smarter, not harder | Search Off the Record
Does crawling more often mean a better site? John Mueller, Lizzi Sassman and Gary Illyes untangle ideas about crawl frequency and site quality, and ask how crawling could be more efficient.
Sells in this field
Office Hours: Google Search Leak with Mike King and Rand Fishkin
Marketers trying to make sense of the Google API leak hear Mike King and Rand Fishkin share what they have worked out since the first reports, in a SparkToro webinar.
Official source
Rendering JavaScript for Google Search | Search Off the Record
JavaScript rendering in Google Search is explained by Zoe Clifford, who joins Martin Splitt and John Mueller to talk about the DOM, whether every page is rendered and how long it takes.
Sells in this field
[Solved] Duplicate / Alternate Page with Proper Canonical Tag
Canonical errors in Google Search Console, including the alternate page status, can be fixed by following this walkthrough, which also explains how canonical tags point search engines to the preferred version of a page.
Sells in this field
The SEO That LEAKED The Google Algo - Erfan Azimi Interview
Erfan Azimi talks about the leak of Google's ranking signal attributes, what it could mean for SEO as an industry, where the algorithm may go next and the repercussions faced.
Sells in this field
EEAT Future Predictions by Ellie Wraith - SEO Stream #1
E-E-A-T may be heading towards a Google that leans harder on expertise and authority, according to Ellie Wraith, who adds some caveats.
Sells in this field
Google SEO Ranking Factor Tier List (Part 2)
How do guest posts, PBNs and press releases rank as link building techniques? Matt Diggity sorts 21 of them into a tier list, in part two of a ranking factor series.
Teaching or conference talk
Google's secret algorithm exposed via leak to GitHub…
Fireship picks apart the Google search algorithm leak, going through the Content API Warehouse documents and highlighting surprising signals that could matter for SEO.
Older: check current guidanceSells in this field
Unlocking Successful B2B SEO Insights from 250 Analyzed Sites
B2B SEO is the focus of Tom Shapiro's study of 250 B2B websites, which looks at blogging frequency and organic rankings, with advice on using the findings on your own site.
Older: check current guidanceSells in this field
Is AI Content Detectable? And does Google even Care?
Google cannot detect AI content, argues Matt Diggity, who also looks at AI detectors, the March update and topical authority.
Older: check current guidanceIndependent practitioner
The Cycles of Google's Algorithm Updates: Thoughts on the March Core Update & Helpful Content Update
Google update cycles are put in context here, with the Helpful Content update and the March core update set against Google's wider aims and why many publishers were caught out.
Older: check current guidanceSells in this field
Entity SEO & The Future of The SERPs - Jason Barnard Interview
What is entity SEO, and where are search results heading? Jason Barnard is interviewed on entities, how Google understands them, topical authority and AI.
Older: check current guidanceSells in this field
How to Spot and Fix Sudden Drops in Website Traffic
Website traffic that drops suddenly needs a cause found, and Jill Caren works through Search Console, checks on the search results and recent technical changes to find it.
Older: check current guidanceSells in this field
How does Generative AI in Search Work and What is Coming in 2024 - Kalicube Friday the 13th
What is behind generative AI in search? Fabrice Canel of Bing talks it through with Jason Barnard, from Bing Chat to the different ways people search.
Older: check current guidanceSells in this field
SEO Analytics Masterclass (with Brie Anderson)
SEO analytics gets a full masterclass from Brie Anderson, recorded in 2023, as a teaching session on using analytics for search engine optimisation work.
Older: check current guidanceTrade press or conference
SEO & Site Migrations: Common Pitfalls To Avoid
SEO site migrations can bring stress and ranking worries, and consultant Arnout Hellemans tells host Loren Baker about common myths and real cases of what not to do.
Older: check current guidanceSells in this field
Batman’s guide to superhero-level local SEO- Greg Gifford #YoastCon2023
Greg Gifford sets out how local SEO differs from traditional SEO, then works through content, local links, customer reviews and Google Business Profiles.
Older: check current guidanceSells in this field
Wix | Webinar: SEO Competitor Backlink Analysis
Competitor backlink analysis is the topic of a Wix webinar with Patrick Stox (Ahrefs) and Debbie Chew (Dialpad), going through SEO tools, spotting opportunities and link outreach.
Older: check current guidanceSells in this field
“Google’s glow up: Why you need to optimize beyond search” - Jes Scholz | #YoastCon2023
Optimising beyond classic search is the case Jes Scholz makes, pointing to Discover, YouTube Shorts and other Google experiences, and saying position one counts for less.
Older: check current guidanceIndependent practitioner
Google Indexation & JavaScript SEO (Interview With Tomek Rudzki)
JavaScript SEO and Google indexation come up in an interview where the guest explains the challenges of learning the field and how server log analysis helped them learn it quickly.
Older: check current guidanceSells in this field
Why Your Internal Links Aren’t Actually Optimized: Cyrus Shepard (Zyppy)
Are your internal links varied enough? Cyrus Shepard reports on a Zyppy study that looked at more than 23 million of them, and offers seven rules plus ways to vary anchor text.
Older: check current guidanceSells in this field
Content Audit Process: Patrick Stox (Ahrefs)
A content audit should say what to do now, according to Patrick Stox of Ahrefs, who explains the data to use, how to decide, and why internal links are often overlooked.
Older: check current guidanceSells in this field
Making a Hypothesis About Search Intent: Nigel Stevens (Organic Growth Marketing)
Nigel Stevens suggests forming hypotheses about search intent from more than the results page, drawing on autocomplete, related searches, People Also Ask boxes and internal data, with a Hotjar example.
Older: check current guidanceOfficial source
Curing crawling chaos
Crystal Carter talks with Martin Splitt about a site that no crawling tool could crawl fully, the steps and tools used to fix it, and how monitoring can head it off.
Older: check current guidanceSells in this field
Growing by 40% in 4 Months with Content Updates: Ryan Robinson (Close)
Content updates grew site traffic by more than 40% within four months at Close, according to Ryan Robinson, who explains how to find opportunities and what makes a good update.
Older: check current guidanceSells in this field
How to Find and Fix Content Decay with Systems and Processes: Nate Turner (Ten Speed)
Pages that once brought in traffic can lose it, which is content decay. Nate Turner of Ten Speed names the causes, from age to rival pages on the same site, and how to fix them.
Older: check current guidanceOfficial source
Hunting a heinous hreflang headache
An ecommerce site that could not process orders sets up this debugging story, in which Bastian Grimm explains how a vague client request led to testing ideas with several tools.
Older: check current guidanceSells in this field
Serpstat Webinar with Jono Alderson. Website Performance: How You Can Measure and Boost It
Why does site speed matter, and how do you measure it? Jono Alderson goes through the reasons, the tools and metrics, and Core Web Vitals.
Older: check current guidanceTrade press or conference
Technical SEO for news websites NESS edition
Barry Adams discusses where technical SEO stands for news publishers and previews what the second NESS conference will bring.
Older: check current guidanceSells in this field
Wix | SEO Webinar: What Google Wants from Your Content
Glenn Gabe and Lily Ray look at real sites affected by Google updates, then discuss what good content looks like and how to approach content strategically.
Older: check current guidanceSells in this field
Toward Increased Understanding: Semantic Search of the Future - Dustin Coates, Algolia
Semantic search sounds like the future, but can it do the job today? Dustin Coates of Algolia sets out what goes into it and what it can actually do for users.
Older: check current guidanceSells in this field
Wix | SEO Webinar: Internal Linking Strategies for SEO Success
Internal links help crawlability, Cyrus Shepard explains, drawing on research insights and finishing with six rules of internal linking and a question-and-answer session.
Older: check current guidanceSells in this field
Website Migrations: How to NOT Lose Traffic
How do you move a website without losing search traffic? A webinar from Hike SEO goes through a 301 redirect plan, choosing content to keep or drop, and auditing afterwards.
Older: check current guidanceSells in this field
Search Like You Mean It: Semantic Search with NLP and a Vector Database
Semantic search gets a hands-on workshop, moving from NLP basics to vector databases and a worked search app, then audience questions.
Older: check current guidanceTeaching or conference talk
2.6 Inverted index (UvA - Information Retrieval - 2021)
The inverted index is the data structure behind search engines, and this eight minute lecture from a University of Amsterdam course explains it.
Older: check current guidanceSells in this field
Case Study: Does Broken Link Building Work Today?
Ahrefs tests broken link building to see whether it still brings results, using a broken page on a Google site as the target for outreach, and reports what it found.
Older: check current guidanceSells in this field
How to Optimize Your Site for Core Web Vitals | Wix
Core Web Vitals take up this hour, with Dan Shappir and Dikla Cohen explaining how Wix prepared for the page experience update and how to improve site performance.
Older: check current guidanceTrade press or conference
Google's Page Experience Update & Core Web Vitals with Martin Splitt
What does the delayed Page Experience update mean for Core Web Vitals? Martin Splitt answers live questions from host Loren Baker, along with wider speed and performance needs.
Older: check current guidanceSells in this field
Technical SEO Best Practices: Understanding Schema
Schema markup is hard to implement, says Mark Traphagen of seoClarity, who also asks whether structured data is a ranking factor and explains JSON-LD.
Older: check current guidanceTeaching or conference talk
IR Lecture 10: Crawlers
Web crawlers are responsible for a large share of internet traffic, according to this lecture, which explains how they work, why crawling is hard and gives a short look at Nutch.
Older: check current guidanceOfficial source
Canonicalization: SEO Mythbusting
Is canonicalisation a directive or a signal? Martin Splitt and Rachel Costello work through common myths about it, with timestamps to jump to each question.
Older: check current guidanceOfficial source
Debugging JavaScript SEO issues
Which steps help diagnose common JavaScript SEO problems? Martin Splitt of Google goes through them in a short web.dev LIVE session.
Older: check current guidanceSells in this field
Technical SEO For E-commerce by Kristina Azarenko
Why does technical SEO matter for online shops? Kristina Azarenko explains, names three main areas for stores to consider and says where large brands go wrong.
Older: check current guidanceTrade press or conference
Google's Martin Splitt on how the search engine crawls and indexes - Live with Search Engine Land
How Google crawls and indexes pages is the topic as Barry Schwartz of Search Engine Land puts live questions to Martin Splitt of Google about the technical side of search.
Older: check current guidanceTrade press or conference
How can SEOs navigate differences between Schema.org and Google Structured Data?
How do Schema.org and Google's structured data guidance differ, and what should SEOs do about it? A short panel clip answers, with Daniel Waisberg of Google among the speakers.
Older: check current guidanceSells in this field
SEO in Orbit: A results-focused approach to log file analysis
How can log file analysis improve an SEO strategy? The session asks what it can be used for and how to turn what it finds into results you can measure.
Older: check current guidanceTrade press or conference
A Crash Course in Technical SEO - Patrick Stox of IBM at Beer & SEO
Plenty of technical SEO work makes no difference, argues Patrick Stox, who sorts fact from myth and looks at cross-page signals such as canonicalisation.
Older: check current guidanceSells in this field
Jamie Alberico - Think Like a Bot, Rank Like a Boss: How Googlebot Renders
Why might content on a page fail to rank? Jamie Alberico explains Googlebot rendering, the difference between the page a visitor sees and the one Google processes.
Older: check current guidanceTrade press or conference
Martin Splitt | Technical SEO for JS Web Apps | ComponentsConf 2019
Martin Splitt explains to web developers how Googlebot and other crawlers see JavaScript pages, and which common pitfalls to avoid when building for search.
Older: check current guidanceSells in this field
How to Do Log File Analysis | Lesson 4/7 | SEMrush Academy
Log file analysis gets a short lesson in Semrush Academy's course, part four of seven, using the Log File Analyzer and its Googlebot activity graph to see how Googlebot crawls a site.
Older: check current guidanceTrade press or conference
The Power of Internal Links and Hub Pages | Andy Drinkwater at Optimisey
Andy Drinkwater presents client case studies on internal links and hub pages, reporting rises in traffic and rankings, with a free transcript and slides.
Older: check current guidanceSells in this field
🇬🇧/🇺🇸 'Get it right internationally: 10 common hreflang mistakes' - Searchmetrics Summit 2017
Hreflang mistakes are the subject of Gianna Brachetti Truskawa's talk, which goes through ten common ones for sites aimed at several countries.
Older: check current guidanceIndependent practitioner
Is it bad for SEO to use Parameters for international Web URLs? #AleydaSEOtips
Should a site use URL parameters for its language or country versions? Aleyda Solis gives reasons in about three minutes for preferring other set-ups.
Older: check current guidance
